Thoughts on Consistency in Business

I believe consistency is one of the overlooked features of good business practice. We all know how important consistency is, and yet many companies completely fail at achieving it. Some stay in business, but many do not. Think about it. Would you do business with a firm that is meets your needs only inconsistently? I doubt it. There doesn’t seem to be a reason to.

Some companies don’t care about repeat customers. They advertise and promote heavily to get new customers, but don’t consistently serve them. Their philosophy seems to be, “It is a big market with many, many prospective customers. Keep up the advertising and promotion to keep them coming in and all will be well.” Personally, I like the philosophy that says our customer are the most important asset we have so we take good care of them and keep them coming back again and again. What do you think? I would appreciate having your thoughts as a comment part to this blog.

Charles R. Schaul, Partner of SixPillars Research Group, focuses on increasing business profits by resolving the problem of customer attrition. Aligning companies with their customers; generating and implementing strategic initiatives; and promoting employees’ customer focus through commitment, responsibility and accountability combine to achieve the result.
Copyright 2008 by Charles R. Schaul, Boulder, Colorado. All rights reserved.